According to some silly subscription-only news service (briefing.com, for the unabashedly curious), Nintendo has completed production of some 2 million units in Q3 alone. Nintendo, remember, had only promised 4 million by the end of the calendar year, and 6 million by fiscal year's end (March 31st). But with all of October and half of November to roll out the units, the figures may jump up even higher. The report claims that Nintendo has at least 7 million planned for Q4 production, and even up to 9 million seems feasible. That's potentially eleven million Wiis by year's end.It seems that the later-than-expected release date of November 19th was not a result of hardware shortages, but rather to give software developers a chance to properly finish their titles. While all these consoles sitting around, having tea and just waiting for the 19th is a nice picture, it's also important that Nintendo maintain the image of must-have and hard to find. It's a delicate balance, to supply the demand and yet seem like you can't ... hopefully, Nintendo can pull it off.
[via Joystiq]
Reader Comments (Page 1 of 1)
10-05-2006 @ 7:33PM
Moogle said...
I don't think I understand what's wrong with must have and easy to find.
Are you sure we're not just assuming that lack of supply drives a significant number of sales? How could it even? (I'm reminded of the commercial where the gas station attendant keeps putting one rice krispy bar on the large display rack for people to fight over)
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10-05-2006 @ 7:49PM
Dracula Jones said...
#1: Tickle Me Elmo.
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10-05-2006 @ 10:11PM
icicle0424 said...
#2 God I HATE the tickle me Elmo, my wife almost got mugged for hers...
I've seen a million different Elmo toys in the past 10 years, nobody makes a fuss over 'em like they do the tickle-me variety... I guess it has to do with the appearance of "hard-to-find" (what would that be called? rarity? nonfinditude?)
rumors are that the BS3 is getting delayed for north America... at least that's what they are saying over at Wiixors... I'd love that, gotta watch those Sony fanboys weep...
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10-06-2006 @ 12:23AM
Jonn Wood said...
#1: There's a story about a guy who runs a music store. He has a CD he wants to increase sales of. So he marks up all but one copies of said CD up by a buck. Whenever someone buys the "mispriced" one, he quietly replaces the sticker on one of the remainder.
People were buying it because they thought they were shafting him.
Reminds anyone of Sony fanboys?
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