Nintendo of America president Reggie Fils-Aime contributed a column to CNet's News.com, in which he discusses the "technological divide" growing between those who can afford and understand expensive, complicated equipment and those who cannot. He suggests that there is in fact a way to cross this divide, and serve consumers on both sides. Avid followers of Nintendo should know what he suggests: a low-cost device that innovates and creates new markets. He then proceeds to describe the Wii as simple and accessible enough to appeal to people who aren't willing to commit to complicated new developments-- the way cereal bars appeal to people who enjoy eating food but have no time to cook a full breakfast. We respect that there seems to be an actual strategy behind the Wii, and we recommend reading this column to see it laid out in very logical terms.
Reader Comments (Page 1 of 1)
5-10-2007 @ 10:29AM
(01) said...
where did you get the candy-bar wii pic? It's great... On a note related to the post, I agree with some of what he's saying, but at the same time it sounds like a justification for lower horsepower on the Wii. Don't get me wrong, I love it and can't wait for more games to drop, but do want to see something more in the graphics department.
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5-10-2007 @ 11:43AM
blasphemizer said...
As a musician/music nerd I would sum it up like this
the PS3/360 is like Van Halen, flashy and striving for technical supremecy, cocky and full of itself. On the other hand the Wii would represent the Ramones, stripped down and simple, but most importantly easily accessable and lots of fun. My conclusion the Wii is punk rock!!!
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5-10-2007 @ 11:54AM
Will said...
I don't agree with what he's saying if the box cost $250. Sort an assanine statement....it doesn't even play DVD movies.
I wish these Nintendo execs would shut up, they are trying to ruin my Wii experience.
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5-10-2007 @ 8:41PM
Tim said...
I want that candy bar now.
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