These Italian Wii ads are just awesome. Using the Post-it technique of creating pixel art, Nintendo pasted some giant sprites up on walls and signboards. Passersby who thought to pull down the Post-its (the jerks) found Wii ad copy on the back of each pixel, and, hopefully, more Post-its underneath.
Interactive advertising like this seems like a great idea. What's more Nintendo than encouraging potential customers to touch!! their advertising?
[Via Kotaku]
Don't you forget about Wii
Posted Jul 26th 2007 4:50PM by JC Fletcher
Filed under: News
Tags: advertising, donkeykong, italy, link, mario, postit
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Reader Comments (Page 1 of 1)
7-26-2007 @ 4:58PM
JKAntwon said...
that is sweet!
Reply
7-26-2007 @ 5:45PM
Nushio said...
We've had issues with political campaigns similar to those, and they all end up tagged as "pollution". Here's hoping Nintendo doesn't get fined for "polluting"..
Reply
7-26-2007 @ 7:19PM
hvnlysoldr said...
Oh NOES! Gaming is causing pollution and global warming so we should ban them!
Reply
7-27-2007 @ 10:31AM
Cambot said...
I bet they said "It's a' MARIO!!"
Just kidding - I've been to Italy, they don't speak English.
Reply
7-27-2007 @ 12:40PM
patrick said...
that's pimp
Reply