Nintendo Wii Fanboy

Publisher Oxygen, which is based in the UK (as you may have gathered from the title of this post), has decided that they need a new internal team focused solely on Nintendo. This new internal crew of miscreants will be working with both the DS and Wii, in the hopes of capturing some of that mainstream appeal each of the systems already enjoy.

The reasoning behind the move is simple for Oxygen: they want to get as big a slice of the mainstream market pie as possible. "Today the DS is the ascendant mainstream format, and it looks like the Wii will repeat that awesome success," says Kevin Hassall, Oxygen's publishing director. They aren't the Nintendo fanboys you'd believe them to be, though, as Kevin further adds "Oxygen's objective has always been to cater for mainstream audiences. So, if we had set up Oxygen Studios a couple of years ago they would probably have started with a PS2 title."

Whatever, we'll take all the publishers and developers we can get!