It's not just North America and Australia that are seeing a television revival for Gladiators -- the UK is getting its own remake this summer, as hosted by Kirsty Gallagher and the highly slappable Ian Wright, and Nintendo has coughed up £1m to make sure that the "Wii" name is plastered all over it. Marketing Week reports that all transmissions and repeat transmissions of Gladiators will be exclusively sponsored by Wii, as well as all on-demand Gladiators content through Sky Anytime TV.
Although we don't personally think of gurning, lycra-clad beefcakes whacking one another with giant cotton buds whenever we boot up Nintendo's box, we can certainly see where the company is going with this: back in the 1990s, Gladiators was renowned as wholesome teatime entertainment for the family (well, in Britain at least -- I'm not sure about the U.S.), and will no doubt attract a similar all-demographics-covered audience this time around.
Reader Comments (Page 1 of 1)
5-06-2008 @ 6:56PM
velocitystrike said...
Does this mean they've stopped sponsoring C4 comedy? Because I know at least two people who bought a DS through the idents around Peep Show.
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5-06-2008 @ 7:08PM
TheOverlord#2 can has Mario Karts?(MK:2578-3517-9859) said...
You mean G4?
Late Night Peep Show seems like a weird place to advertise the DS. It had cartoons like Happy Tree Friends on it.
5-06-2008 @ 8:21PM
Jayenkai said...
No, he means C4.. Channel 4 in the UK, with it's cracking comedy Peep Show.
I very rarely get to watch "live" TV anymore, so I've no idea if it's still sponsored by them.
5-06-2008 @ 8:26PM
Chris Greenhough said...
Think they're still doing it, velocity. And oh god, how absolutely ace is Peep Show?
5-07-2008 @ 5:29AM
Nirst said...
No C4 comedy is sponsored by Grolsch lager now.
5-07-2008 @ 7:19AM
James Madley said...
Is that one in the middle...a woman?
Reply
5-07-2008 @ 12:12PM
hvnlysoldr said...
Then that would be a bearded lady.
5-07-2008 @ 8:35AM
Rocketboy said...
It's just not the same without Wolf...
I'm going to go cry in my car now...
Reply