Nintendo has done, to date, nothing to promote WiiWare. If not for certain reliable information sources, most Wii fans would never have known that a new download service was on the way until the first games showed up in the Wii Shop.In order to spread the word about WiiWare beyond the geeks and otaku who are already not downloading Protöthea, Nintendo's Laurent Fischer told Gamesindustry.biz that the company is launching television ad campaigns across Europe. "We believe that this software we have is very unique so the idea is that we need to drive awareness of what is available and how it works. We know that it takes time to drive that awareness among the general public."
Apparently the ads have already started in France, and will be launched in other countries soon. We're glad to see Nintendo realizing that the best way to increase awareness of something is to tell people.
Reader Comments (Page 1 of 1)
6-18-2008 @ 4:40PM
Jhongerkong said...
Japanese guys: "Wii would like to play"
Wii: "No blocks left"
Japanese guys: "Screw off, bastards! Wii aint playin wich u"
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6-18-2008 @ 4:58PM
Sonic_13 said...
I'm not sure that WiiWare would have exactly benefited from advertising before its launch. It didn't launch with that many games, especially in Europe. There weren't even any Nintendo developed games available at launch.
I think it is better that they are starting to advertise now, and I wouldn't be surprised to see NOA start advertising soon as well.
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6-18-2008 @ 5:35PM
Mr Khan said...
I think it would be better to start advertising WiiWare to the full, tv-watching masses around the next holiday buying season. Until then, they're using Nintendo Channel well
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