Posts tagged Advertising at Nintendo Wii Fanboy

Posts with tag Advertising

Ubisoft really wants you to buy Shaun White Snowboarding

Posted Oct 9th 2008 3:30PM by David Hinkle
Filed under: News

How do we know? Because they're throwing a lot of money into advertising the game. $10 million, to be exact, all in the hopes that you'll want to hit the virtual slopes with Shaun and the gang.

The campaign started last night, where Ubisoft purchased all of the ad space on the season premiere of popular television show South Park. That's not it, either, as it's being reported that Shaun White will make appearances on ESPN shows on November 16th to promote the game. In addition to that, Ubisoft is also purchasing air time on select Viacom channels with the purpose of promoting Shaun White Snowboarding.

Gallery: Shaun White Snowboarding: Road Trip

Wii Fit Family Challenge sort of makes prime time

Posted Sep 15th 2008 5:22PM by JC Fletcher
Filed under: News

Nintendo continues to promote Wii Fit, hoping to sell all future copies just as they've sold all previous copies. This time, they're showing off the game and the Balance Board on Nick at Nite, with the conclusion of the Wii Fit Family Challenge.

In July and August, Nintendo asked families to submit videos in which they described why they were excellent candidates for a televised Wii Fit competition. Three families will compete on Wednesday in the Wii Fit Family Challenge, an event in Orlando hosted by Olympic skater Kristi Yamaguchi.

This event will be shown in part on Nick at Nite on October 9th, "interspersed between its prime time programming." Which means that Nintendo won't cause Fresh Prince reruns to be pre-empted. That's actually a bit sad for Nintendo in a way, but good for us, because we like Fresh Prince reruns.

Gallery: Wii Fit

Nintendo's next stop: Latin America

Posted Aug 15th 2008 11:49AM by David Hinkle
Filed under: News

With Nintendo having a large share of the market in North America, Europe and Japan, it's now formulating a strategy to get its hands on as many slices of the pie down in Latin America. This new marketing campaign will target non-core gamers and kick off sometime before the busy Christmas season.

"The long-term economic potential of Latin America makes this an extremely important market for video games," said Nintendo of America President Reggie Fils-Aime. "Nintendo has experienced phenomenal growth in the region over the past few years," commented Reggie, who went on further to say that it is "growth that has even surpassed what we have seen in the United States." Nintendo estimates that the market could be worth $2 billion this year.

[Via Go Nintendo]

Same Wii Fit, new season

Posted Aug 6th 2008 8:21PM by JC Fletcher
Filed under: Imports, Video

Nintendo of Japan's latest Wii Fit ads are pretty much exactly the same as most Wii Fit ads, or, really, most Wii ads: a family converges in the living room to watch with wonder as Dad or Grandma or whoever wobbles around. Except, now, it's summer! The slogan for these commercials is Natsuyasumi no Wii Fit, "Wii Fit of summer vacation." In other words, summer is the perfect time to buy Wii Fit, just like winter and spring were!

Other recent ads (30-33) feature idol Eiko Koike demonstrating the game's iconic yoga poses. Something tells us that these ads may end up making more of an impression.

Gallery: Wii Fit

Nintendo to actually advertise WiiWare in Europe

Posted Jun 18th 2008 4:15PM by JC Fletcher
Filed under: WiiWare

Nintendo has done, to date, nothing to promote WiiWare. If not for certain reliable information sources, most Wii fans would never have known that a new download service was on the way until the first games showed up in the Wii Shop.

In order to spread the word about WiiWare beyond the geeks and otaku who are already not downloading Protöthea, Nintendo's Laurent Fischer told Gamesindustry.biz that the company is launching television ad campaigns across Europe. "We believe that this software we have is very unique so the idea is that we need to drive awareness of what is available and how it works. We know that it takes time to drive that awareness among the general public."

Apparently the ads have already started in France, and will be launched in other countries soon. We're glad to see Nintendo realizing that the best way to increase awareness of something is to tell people.

The VC Advantage: Embarrassing Ads of Thunder

Posted Jun 11th 2008 10:00PM by JC Fletcher
Filed under: The VC Advantage

By the time the Turbografx-16/CD combo system, the Turbo Duo launched, NEC's American branch had bailed on the Turbo platform and the new Turbo Technologies Inc. was desperate. Their advertising got increasingly ridiculous and antagonistic, as evidenced by the "Johnny Turbo" series of comic book-style ads in which a pudgy superhero saved kids from the horror of having to purchase a CD add-on for their "Feka" systems (another column for another time!)

The best of TTI's amateurish, juvenile ads, however, was this promotional video for Lords of Thunder, which was mailed out through a coupon program. It consists alternately of overenthusiastic teens swearing their allegiance to Lords of Thunder and confused strangers wondering why they're being bothered. Ironically, this kind of advertising may have served to turn people away from the Duo platform. Lords of Thunder certainly can't take any of the blame for low sales. It's amazing.

The hardcore Lords of Thunder (promo tape) audience must not have been what TTI anticipated, because I purchased a copy of this video from a Hastings Video Store in 2000 for .99. It was one of many copies in a clearance video bin. How did they even get there?

The VC Advantage is a weekly look at the secrets inside games -- not just cheat codes, but assorted trivia and oddities. We aim to bring back the feeling of the hint columns from game magazines, except when we do something else.

Get Targeted Marketing with Alyson

Posted Jun 10th 2008 9:30AM by JC Fletcher
Filed under: News

"Get Fit with Alyson" is a new site hosted by Alyson Stoner, one of the "Dozen" from Cheaper by the Dozen (and that one backup dancer in Missy Elliott's "Work It" video), featuring podcasts and mobile phone videos in which the actress leads kids through short exercise programs. It will also feature stories from readers about fitness and "the things they are doing to change their lives." Apparently, Alyson will also talk about "issues" that are important to teens.

Concurrent with the "Get Fit" content, a series of "Get Wii Fit with Alyson" videos will be made available through the Nintendo Channel, in which Alyson demonstrates Wii Fit exercises on the Balance Board. This whole thing is sponsored by Nintendo, in fact, which means that even the "Get Fit" site is basically Wii Fit marketing. Which leads us to ask: if Wii Fit is selling so well, why not put a bit of ad money elsewhere? People might want to hear about WiiWare at some point.

[Via GoNintendo]

Wii would like to receive an award for advertising

Posted Jun 5th 2008 11:45AM by JC Fletcher
Filed under: News

It looks like Nintendo's "blue ocean" strategy is paying off for more than just Nintendo! The company's ad agency, Leo Burnett, announced that their "Wii would like to play" advertising campaign has been awarded an Effie award (which is apparently a real award given out to advertising firms, and not just a made-up name) for "most effective" marketing. The awards committee cited the campaign's targeting of a wider-than-usual audience as its greatest strength.

"Leo Burnett's marketing strategy for the Wii will forever change the gaming industry and its dialogue with consumers," Deborah Meyer, the jury's chair, said. People in the ad agency have a way with hyperbole.

Wii Warm Up: Cowboy Jed vs. guys who want to play

Posted May 8th 2008 9:00AM by Alisha Karabinus
Filed under: Wii Warm Up

This morning, we've got a very simple question for you: which commercials do you prefer, the new Cowboy Jed ads (minus the hilarious remix footage), or the Wii Would Like to Play guys? It's a tough decision. Cowboy Jed is off the proverbial chain with those extras, but extremely annoying on the actual television. The Wii Would Like to Play guys are great themselves, but some of those ads are not. Have an opinion? Or do you just skip the commercials anyway?

Cowboy Jed implores you to look at more footage

Posted May 7th 2008 5:00PM by JC Fletcher
Filed under: Fan stuff, Video

By far the most enjoyable thing about Mario Kart Wii (and we're not saying Mario Kart is bad) is the psychotic "Cowboy Jed" advertising campaign, in which a hyperkinetic salesman attempts to sell us karts, while impressing upon us the importance of looking at the footage. Look at the footage!

The footage has just gotten a lot cooler with the discovery of a ton of previously-unseen Jed clips. They're available on archive.org under a Creative Commons Attribution-Noncommercial license, meaning you're free to remix and share the all-important footage as long as you're not making money off of it.

If you just want to, you know, look at the footage, the "Cowboy Jed Song" link features a footagey music video (as seen above), and the "Cowboy Jed Montages" link features montages of the remixable material for viewing. Look at the cow! Look at the footage.

Read: The Cowboy Jed Song
Read: Cowboy Jed Clips for Remixing
Read: Cowboy Jed Montages

Pachter says 3-4 million for Wii Fit in 2008

Posted Apr 2nd 2008 12:00PM by David Hinkle
Filed under: News

Apparently, there's a lot of folks out there looking to tone up their life with Wii Fit. That's what Michael Pachter thinks, as he predicts a whopping 3-4 million copies of Wii Fit being sold in this year alone. That's a $90 package that he expects between 3 and 4 million folks to buy. Wow.

"Wii Fit will sell 3 million to 4 million in the US if they market aggressively," Pachter said. Well, if Pachter read Wii Fanboy, he'd know that they are putting a lot into their marketing of the game. And, if Pachter's lack of reading game blogs are any indication, the man is woefully under-prepared to make any kind of prediction.

Gallery: Wii Fit

[Via Gamespot]

Nintendo plans largest-ever marketing campaign for Wii Fit

Posted Mar 21st 2008 5:00PM by JC Fletcher
Filed under: News

If anyone's going to get a workout from Wii Fit, it's going to be Nintendo's marketing department. According to Michael Pachter, Nintendo is preparing the "biggest marketing campaign in its history" for the North American release of Wii Fit on May 19th. He deduces that all of these marketing dollars won't be wasted on GameStop alone, but will be aimed instead at promoting in (and with) more mainstream retailers Target and Best Buy.

Besides causing you to see Wii Fit freaking everywhere, this push will have a positive effect on the gaming world in general: according to Pachter, Nintendo will start increasing American Wii shipments by about 150,000 units a week. If you don't have a Wii yet, you can get some early exercise traipsing back and forth to Target for the next few weekends!

Gallery: Wii Fit

Nintendo using its totally unnecessary Brawl ad budget

Posted Feb 26th 2008 7:00PM by JC Fletcher
Filed under: Video

We'd think this commercial for Super Smash Bros. Brawl was a fan-created fake if we hadn't, uh, been forced to watch it before our chosen video on Gamevideos. News appears everywhere, even in the way of other news! It's about as basic as a commercial can get: it shows some characters doing a few moves and poses, then cuts to the boxart and text reading "March 9, 2008." It doesn't really need much else.

The question, of course, is "does Brawl really need any advertising?" This isn't a Metroid Prime 3 situation, in which a good game needs a bit of a push to get into as many hands as possible. This is Super Smash Bros. It's basically the only game that was a genuinely huge hit on the GameCube. There's no concern that it'll undersell.

NiGHTS? On my broadcast TV?

Posted Dec 18th 2007 1:30PM by JC Fletcher
Filed under: News, Video

It's more likely than you think. Look at Sega, spending money to promote their game! They really seem to be targeting more than just the insane NiGHTS fan demographic with their marketing for NiGHTS: Journey of Dreams. One YouTuber caught a commercial for the game during Courage the Cowardly Dog. It's very strange to see something like NiGHTS, which seems like the exclusive domain of brutally devoted Sega fans, being advertised on mainstream television. Is it just us, or does the narrator make you think of those Claymation(esque) Puffs commercials? Maybe that's just the default "fairy tale" voice for commercial narration.

Speaking of advertising and Courage, Cartoon Network should really let people know that Courage is still on. We had no idea.

[Via GoNintendo]

Wii ads in UK pulled to curtail demand

Posted Dec 7th 2007 11:15AM by Eric Caoili
Filed under: News

Unable to meet current demand for the Wii this holiday season, Nintendo UK has decided to step back its advertising, replacing its promotional spots for the console with ads for the Nintendo DS instead. Despite ramping up its production and manufacturing a reported 1.8 million Wiis a month, Nintendo still has yet to overcome its stock shortage troubles in Britain.

A spokesman for the company remarked, "We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand." Essentially, it'd be cruel to wag the system in front of consumers who have no hope of buying a Wii anytime soon. Nintendo plans to reinstate its marketing push "when the Christmas rush is over."

[Via MaxConsole]

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Nintendo Wii Fanboy

Ubisoft really wants you to buy Shaun White Snowboarding

Wii Fit Family Challenge sort of makes prime time

Nintendo's next stop: Latin America

Same Wii Fit, new season

Nintendo to actually advertise WiiWare in Europe

The VC Advantage: Embarrassing Ads of Thunder

Get Targeted Marketing with Alyson

Wii would like to receive an award for advertising

Wii Warm Up: Cowboy Jed vs. guys who want to play

Cowboy Jed implores you to look at more footage

Pachter says 3-4 million for Wii Fit in 2008

Nintendo plans largest-ever marketing campaign for Wii Fit

Nintendo using its totally unnecessary Brawl ad budget

NiGHTS? On my broadcast TV?

Wii ads in UK pulled to curtail demand

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