Movie-goers in the UK are going to be treated to something special while they're waiting for the feature to start: live Wii ads. Pairs of actors, portraying a mother and son combination, will show up in Carlton Screen Advertising and Picturehouse cinemas to play Wii Sports on the big screen to show off "just how exciting and easy it is to play", explained Dean McKain of Comment UK, the agency working with Nintendo on the ads. Sounds like a fantastic idea for an ad to us -- we just wish someone would do it in the US as well! If Nintendo wants to reach everyone, this is exactly the kind of thing they need to go -- get out there and show the Wii off to the regular, non-gaming masses.Posts with tag cinema
All new, all live: Wii ads in the UK
Movie-goers in the UK are going to be treated to something special while they're waiting for the feature to start: live Wii ads. Pairs of actors, portraying a mother and son combination, will show up in Carlton Screen Advertising and Picturehouse cinemas to play Wii Sports on the big screen to show off "just how exciting and easy it is to play", explained Dean McKain of Comment UK, the agency working with Nintendo on the ads. Sounds like a fantastic idea for an ad to us -- we just wish someone would do it in the US as well! If Nintendo wants to reach everyone, this is exactly the kind of thing they need to go -- get out there and show the Wii off to the regular, non-gaming masses.Fire Emblem Wii site opens for business

Fire Emblem is not like Ice Emblem in that it is, well, hot. When a small portal opened, leading to just a subsection of its fiery domain, we could not resist.
The official site for Fire Emblem: Akatsuki no Megami has opened for business, and yes, its entirely in Japanese. For your viewing pleasure, though, you might check out this bitchin' opening cinema, and some excellent box art. We're such suckers for box art. In any case, any FE fans out there owe it to themselves to journey to yon fiery realm. You won't be disappointed.
(And what the hell was Bahamut doing in that cinema?)
[via NeoGAF; thanks Creamsugar!]












