Nintendo Wii Fanboy

Is the Xbox 360 vessel struggling to stay afloat in the murky waters of the console race? Well, not quite, but Microsoft bigwig Don Mattrick doesn't sound convinced that his company will reclaim first place from the Wii. "I'm not at a point where I can say we're going to beat Nintendo," he told Business Week. He's probably correct. The Wii continues to outsell the 360 in every region, with only the small Polynesian island of Tuvalu holding out.*

But Mattrick isn't preparing the lifeboats just yet, to take our tortured ships/consoles analogy one step further. "We will sell more consoles this generation than Sony," says he. Like we care, Mattrick. It's all about number one, baby!

* This just in: Wii took over there as well.

[Via Go Nintendo]

After Microsoft's brag-fest on Wednesday, during which Don Mattrick essentially declared the Xbox 360 as this generation's console winner, Nintendo made sure to strike back with a press release of their own.

Mattrick's exact words were, "History has shown us that the first company to reach ten million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry."

Nintendo's response: "Oh no he didn't," followed by some snapping and a "talk to the hand" gesture.

In all seriousness, Nintendo replied to the comment in a more subtle manner. The company just released a press release to gloat over its success in April's NPD, casually stating in the process that over 9.5 million Wiis have sold in the U.S. In case you haven't noticed, 9.5 and 10 million aren't all that far apart, so Nintendo is trying to stop Microsoft from marking its proverbial territory just yet. Since the Wii outsold Microsoft's system 4:1 last month, many analysts are even predicting that the little white console will overtake the 360 some time soon.

So, which PR tactic do you enjoy more? The in-your-face, Mattrick approach, or the subtle "by the way, we're right behind you" statement from Nintendo?

[Via press release]