A new site, What They Play, launched yesterday, and it's geared at explaining to parents just exactly what the ESRB ratings are all about, in simple terms, when it comes to the games their children are stuffing into those mystical boxes attached to the televisions. The brainchild of former 1UP/Ziff Davis employees John Davison and Ira Becker, What They Play hopes to cut through parents' confusions and offer not reviews, but simply information about exactly why games get certain ratings. How much blood is there? Nudity? Language? They also warn about future downloadable content and how it could change the gaming experience.Of course, there are two early issues with the fledgling site. The first, and most important, is that right now, it's getting noticed in the gaming community -- and parents within are usually already informed about what games are or are not appropriate for their children. The second is that the facts are written with the humorous, down-to-earth tone that categorizes so many gaming sites. Again, this is great for gamers, but what about older parents, who are mystified enough by the technology their children so effortlessly wield? Will this quote cut through the generational barrier?
"Furthermore, Guitar Hero III offers some visual themes that parents should be aware of. For one thing, all the characters tend to be of comic-book proportions, with the women dressed in torn shirts, low-cut pants, and/or bikini tops (outfits that are emphasized by the game's, ah, lifelike physics)." (emphasis in original)
There are boobies in them there hills, guys. Bouncing cartoon boobies, which, from all the rock videos we've seen over the years, aren't a bit out of place, even if they are sometimes a little eyebrow-raising. However, a lot of the language is very simple, the site is easy to navigate, and each game's page includes a rating provided by parents with the recommended age-level. It looks like What They Play is on the right track, and with time (and with some carefully placed advertising and widespread marketing), could help to inform parents about the games their children play.
