Gallery: Wii Fit
If anyone's going to get a workout from Wii Fit, it's going to be Nintendo's marketing department. According to Michael Pachter, Nintendo is preparing the "biggest marketing campaign in its history" for the North American release of Wii Fit on May 19th. He deduces that all of these marketing dollars won't be wasted on GameStop alone, but will be aimed instead at promoting in (and with) more mainstream retailers Target and Best Buy.Gallery: Wii Fit
Humor has played a big role in Ubisoft's marketing of Rayman Raving Rabbids 2, but sex? Erm ... not so much. It's a different story in Japan, however. There, models dressed in midriff-baring outfits and bunny ears are recruited to sell the game to the public in shopping malls.Continue reading Bunny girls sell Rayman Raving Rabbids 2 in Japan
Every Tuesday, Mike Sylvester brings you REVOLUTIONARY, a look at the wide world of Wii possibilities.
Thought of by many as the "Disney of video gaming," Nintendo has crafted themselves an image of family-friendly entertainment. But to certain generations and classes of gamers, the term "family-friendly" is synonymous with "kiddy," and immediately sparks disinterest. But ever since publishing Rare's Killer Instinct, they've been working on broadening the public's perspective. Trying to appeal to the bloodlust of the Mortal Kombat crowd didn't give them any headway, and as generations progressed and they've garnered more "mature-themed" titles, they still haven't been able to shake the "kiddy console" stigma.
Even after snagging the exclusivity to the Resident Evil series for a generation, Nintendo was largely overlooked by the Playstation-bred gamers that were brought up on the series. How much more will it take for Wii to be regarded as a platform that can satisfy the tastes of mature gamers?
Continue reading Revolutionary: This Revolution Hasn't Been Televised
Now, we've been saying for awhile now that the Wii would revolutionize the industry and it has. But, we wouldn't go so far as to say we were bored by it all pre-Wii. We loved the GameCube, we loved the GBA and we still love our DS. We loved the N64. We hardly found ourselves without games to play, that's for sure.
Following in the footsteps of George Harrison, Nintendo's top PR person (and the apple of Matt C's eye) Perrin Kaplan has decided to call it quits with Nintendo. She didn't state any reason why she was departing in her correspondence with Reuters, but we're sure she just doesn't want to relocate. Leaving her home of 15 years to follow her job to a new city just probably isn't a life choice she's comfortable with.
Brandweek magazine, which we suppose we'll have to get familiar with if we want to continue pretending to know something about business, named Reggie Fils-Aime their "Grand Marketer of the Year" for 2007. The magazine celebrated Reggie with a long article about how awesome the Wii is, and how his strategy and competitiveness helped put the (awesome) Wii in a gazillion homes.
Prior to "Metroid month" (and perhaps even after), some people were complaining that Nintendo wasn't spending enough time or money hyping and advertising MP3: Corruption. Of course, after that, Nintendo showed up with the videos and commercials -- but was it enough? Do you feel that the latest Metroid received the attention that it deserves? Will it sell well? The title has made a fair showing on Amazon so far, which is not bad, considering that Bioshock's release and Halo 3 preorders are competing for the shooting spotlight. 
Aeropause's Stephen Munn, reacting to a recent Everybody Votes Channel question about how people preferred to buy music, suspects that the Everybody Votes Channel may not be just about harmless fun.
From hosting parties with Wii ambassadors to tagging along with touring bands, Nintendo has been pushing its new system in lots of creative ways. It's helped a lot to spread the word about the Wii to not just traditional gamers, but lapsed and non-gamers as well.
Our latest issue of Nintendo Power came in the mail packed with a 12-page booklet promoting the console's features. Considering that most of the magazine's subscribers likely already have a Wii, this doesn't seem noteworthy at first, but turning to the last page, Nintendo has a message encouraging people to pass around the advertising piece.
We doubt that there are many situations where you'd want to evangelize Nintendo with the booklet, but it sounds like an effective way to give information about the console to someone who's interested in the Wii, but doesn't know much about it. Jump past the post break for the scanned message.
| Name | Date |
|---|---|
| SNK Arcade Classics Vol. 1 | July 15 |
| Strong Bad's Game for Attractive People | July TBA |
| Rock Band Track Pack Vol. 1 | July 15 |
| We Love Golf | July 15 |
| Wii Fanboy goes to E3 | July 15-17 |
| Order Up! | July 22 |
| LEGO Batman | Sept. TBA |
| Star Wars: Force Unleashed | Sept. 16 |
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_thumbnail.jpg "Mega Man 9")
_thumbnail.jpg "Smash Bros. Brawl Snapshots")
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