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Posts with tag reggie fils-aime

Reggie: Big Wii title coming this holiday, revealed during E3


Reggie had a lot to say to GameTrailers TV host Geoff Keighley, as the interview between the two back during GDC has finally aired. In it, Reggie drops a few bombs on all of us with a soft spot for The Big N, commenting that great content is on the way for Wii during the second half of this year, but we won't be hearing about it until E3.

He does tease us, though, commenting that this "great new content" will maximize "all of our key franchises." But, the biggest bombshell of them all is that there will be one "big game for the holiday that gamers will want." He says it's going to be something appealing to both the hardcore audience and the new expanded audience. Let the speculation begin!

[Via Joystiq]

Reggie on the Wii effect at the Nintendo Media Summit

This morning, at the Nintendo Media Summit, NoA President and resident badass Reggie Fils-Aime had some interesting statistics on the Nintendo juggernaut. While a lot of it may not be the best news for the hardcore gaming contingent, the massive revenue increases indicate that the wider potential market may well be what powers the industry in the coming years. One particularly telling statement backed up the figures: "We don't consider Sony and Microsoft as our only competitors. We're competing with other leisure time entertainment. If people stay at home and play Wii bowling instead of going to the movies, we win."

It's not all gloom and doom for the hardest of the hard, however. Reggie had some interesting things to say about this summer's highly anticipated Metroid Prime 3: Corruption. It "will reinvent the control scheme for a first person shooter. It's the closest you can get to PC control in a [console] game." A lot of people hoped Red Steel would pull that off for the Wii at launch, but leave it to Nintendo to really show us what the Wiimote and nunchuk combo can do for the FPS.

Reggie also added that the DS continues to print money, just in case none of us knew.

Reggie "blown away" by Wii success

In a Q&A session with GamePro, NoA's King of Awesome, Reggie Fils-Aime, did indeed state that he was "blown away" by the resounding success of the Wii, and while it's exactly what Nintendo was shooting for, he's surprised that it happened so quickly ... so quickly, in fact, that Nintendo can't even seem to keep up with the demand. And of course, comparisons to the DS had to be made; after all, the Wii is taking its cue from the DS in many ways. However, when asked if we'll soon be seeing multicolored Wiis like we have with the DS, Reggie brushed that off as a concern for the future. Right now, they're more interested in getting more units into stores -- and we're sure that's good news for many of you.

It's worth noting that the issue of HD came up, and when asked whether or not Nintendo was planning on any kind of upgrade for the Wii that might add HD functionality, Reggie didn't say that it wouldn't ever happen ... but did cite statistics indicating that 83% of American households are not currently equipped for HD. What good is it to add something that many people can't even use? After all, Nintendo is trying to reach beyond the "hardcore" gamer and into every household ... a strategy that doesn't work very well if one of your biggest games is so dependent on HD that parts of it can barely be seen by the majority of potential gamers. The verdict? DVD is coming, but don't expect an HD dongle any time soon.

Reggie's on the phone for you

NoA president (and popular photoshop subject) Reggie Fils-Aime made a special guest appearance on phones and answering machines across America yesterday. If you pre-ordered a Wii at GameStop, you got the message included after the jump. If you didn't ... you can still hear it!

Nothing like getting a recorded message from Reggie to make the waiting a little easier.

Continue reading Reggie's on the phone for you

Snake suspenders and makeup for men

In the most shocking news of the week, Nintendo has announced that they're -- are you ready? -- working to market the Wii toward women and the elderly. You know, like they've been doing for a long time with their Nintendo DS! Who expected that, huh? "We want to appeal to mothers who don't want consoles in their living rooms, and to the elderly and to young women,'' Nintendo president Satoru Iwata said. "It's a challenge, like trying to sell cosmetics to men."

But is it so hard? Even more so than with the DS, the Wii sells itself. From the moment the Wii controller surfaced, even non-gamers were considering the vast possibilities the system would bring to the industry. In that same report, Hirokazu Hamamura, president of Japanese research giant Enterbrain, seemed to strike closer to the truth. "Wii definitely could become the most popular console of all time. Non-gamers can see how fun it is to play just by looking at people playing it." We here at the Fanboy offices can attest -- even our mothers and our non-gaming friends (we do have a few) seem interested in the Wii. Perhaps the best thing Nintendo could do to sell the Wii is to simply ensure their demo kiosks are everywhere. All the system needs is exposure, and it will sell. The only factor that is up in the air is how successful it might become. How many people will stop and want a longer look, and end up taking one home? Time for a little holiday sales speculation -- tells us what impact you think the Wii will have outside of the traditional market.

Grand Theft ... Nintendo? [update 1]

MTV (yeah, really) has a great GameFile piece up right now that speculates on the upcoming battle between the Nintendo Wii and the PS3. But though the rest is interesting, we only had eyes for one little thing that Reggie Fils-Aime let slip:

"We're reaching out to every publisher, frankly every day. I'll be spending some time later today with the folks over at Take Two to see what type of support they can give our console. ... The fact is there will be M-rated content on the Wii console."

This is either the sign of the apocalypse or the red carpet down which the Wii may strut to console wars victory. Take Two Interactive is, of course, the publisher behind the impossibly popular Grand Theft Auto franchise -- a franchise that has never appeared on a Nintendo console, though GTA has surfaced on the GBA.

We'll give you a moment to consider that one. It's okay. We'll wait.

Continue reading Grand Theft ... Nintendo? [update 1]

Reggie for president: changes on the way?

Yesterday, Nintendo revealed that several of their key personnel had been granted prestigious promotions, the most grand one being that of Reggie Fils-Aime being shifted to the role of President (we have to write it like that at least once) of Nintendo of America. Sure, Tatsumi Kimishima (now CEO) and Mike Fukuda (now executive vice president of business development) play important roles in the magical inner workings of Nintendo, but we haven't come to associate them with name acquisitions and posterior ass-aults quite like we have with Reggie.

So, Reggie's the president. What does that mean for you, me and the creepy, unshaven guy reading over your shoulder? Well, apart from an increased desire to come up with a new and entirely daft nickname (The Preggie), not much. With the Wii's marketing plans already in full swing and a strong games lineup ready to be released and marketed to death, it's unlikely that a dramatic change in Nintendo's focus or image will manifest within the immediate future.

The long run, however, may reveal some changes. When Reggie first took the stage back at E3 2003, many were surprised by his determination and attitude, qualities that didn't quite seem to fit in with Nintendo's supposed "family" image. The man can spin things at uncanny speeds, that's for sure, but there does seem to be conviction and passion beneath all the marketing hooplah. In his new position, Reggie may be able to influence Nintendo of America even more forcefully than before, taking command of its direction as opposed to just explaining why they've chosen that particular path.

I'd like to know what you (creepy, unshaven guy included) think about all this. "Big deal!" or big deal?

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